Experienced Hands-On Operators
We’ve built what you’re trying to build. Scaled what you’re trying to scale. Fixed what you’re trying to fix.
Who we are
Zoe Davies
Co-Founder
Zoe has spent her career on the front lines of SaaS Sales. With stops at Blackbaud, BMC, and Sprinklr, she has been a consistent top performer as a Major Account Director and Sales Leader. At Sprinklr, she ran UK Sales teams before taking on global responsibility for sales and customer success enablement during their IPO journey, scaling from $170M to $700M ARR. She’s built the frameworks and processes that turn good sales teams into great ones.
Bill Ingram
Co-Founder
Bill has been in the founder’s seat, scaling SaaS companies from startup to successful exit. He founded and exited BlueGlue and One Hiring to PE, giving him firsthand experience of what it takes to build valuable, scalable businesses. Beyond his own ventures, Bill has scaled 100+ tech startups including household names like LoveFilm, Zoopla, Funding Circle, Shazam, and Cybersource. He knows what works because he’s lived it.
Bill Ingram
Co-Founder
Bill has been in the founder’s seat, scaling SaaS companies from startup to successful exit. He founded and exited BlueGlue and One Hiring to PE, giving him firsthand experience of what it takes to build valuable, scalable businesses. Beyond his own ventures, Bill has scaled 100+ tech startups including household names like LoveFilm, Zoopla, Funding Circle, Shazam, and Cybersource. He knows what works because he’s lived it.
Julien Alteirac
Non Exec
Julien founded Snowflake’s EMEA operations and served as EMEA AVP through their IPO journey. With previous sales leadership roles at Fuze and BMC Software, he brings deep enterprise SaaS expertise and knows how to build and scale international operations.
Ian Burley
Non Exec
Ian was UK VP at Snowflake through their IPO journey and spent 9 years as a sales leader at BMC Software. Most recently, he serves as EMEA VP at Benchling, bringing extensive experience in scaling high-growth SaaS companies across different market segments.
Our Mission
To help SaaS leaders build predictable, scalable revenue engines without the chaos.
Too many companies get stuck implementing generic frameworks that don’t fit their reality. We believe every SaaS company is different – different markets, different teams, different challenges. That’s why we don’t bring cookie-cutter playbooks. We diagnose what’s actually broken, identify what’s working well, and build custom solutions grounded in what we’ve learned from our own successes and failures.
Whether you’re hitting a plateau or scaling fast, we’re here to ensure your growth is sustainable, your processes are bulletproof, and your team knows exactly how to execute.
Why Vedra?
Real operators with real outcomes
We’ve founded companies, scaled through IPOs, and navigated exits. When we tell you something works, it’s because we’ve done it ourselves. For portfolio companies, this means faster problem diagnosis. For investors, it means credible insights you can trust.
Execution-obsessed, not just strategic
Strategy is easy. Execution is hard. We roll up our sleeves with your teams to implement solutions, not just recommend them. This translates to measurable improvements in ARR growth and operational efficiency that directly impact valuations.
Flexible engagement that fits your reality
Whether you need expert advice for a day, comprehensive due diligence, hands-on turnaround support, or ongoing value creation guidance, we adapt to what you actually need – from tactical portfolio company support to strategic investment decisions.
Trusted by operators and investors alike
CEOs and CROs choose us because we understand their operational world. PE partners rely on us because we deliver clear visibility into GTM health and actionable paths to value creation.
Proven results when it counts most
IPO journeys, successful exits, sustainable scale, and portfolio value creation – we’ve been there for the moments that define both companies and investment returns. We know what buyers scrutinize, what drives valuations, and what actually creates lasting value.
Our network
We maintain an extensive network of trusted industry leaders and tactical specialists across sales, customer success, marketing, pricing, pre-sales, and strategy within the software sector, ensuring we can bring the right expertise to your specific situation.