Your

GTM Partner

Accelerate The Revenue Curve

Our Vision

Accelerate Revenue

At Vedra, our vision is to accelerate the revenue curve for software & technology sales organisations and their ecosystem. Our GTM playbook represents a proven and real-world recipe for firms that need help to accelerate and sustain GTM led revenue growth.

Our Team

Snowflake EMEA Founders

As the Snowflake EMEA founders the team at Vedra has both the experience and the track record of implementing a high growth orientated GTM. The Vedra GTM Playbook has been developed by the Vedra leadership team and focuses on the core pillars of Revenue, Recruitment, Retention and Culture.

We know sales, our people understand what it’s like to work in sales because we’ve led sales organisations and have decades of selling experience. The Vedra GTM Playbook has been influenced by over 20 years of experience and best practices, including being part of the largest software IPO ever at Snowflake.

Our Approach

Our Approach

Our methodologies are customised to your organisation, ensuring they’re relevant and immediately usable. Our proposed engagements are aligned to your most pressing business objectives. We tailor our recommendations and areas of focus to help you achieve impactful results quickly.

How we help our customers

Sales & GTM Consulting

Our GTM Consulting Services are designed to help clients accelerate and sustain revenue. Our focus is on helping clients move towards a Demand Generation GTM model. We work with you to identify areas of improvement, to develop a customised plan and implement change that will lead to meaningful results. Our GTM playbook covers all aspects of sales competencies and we work to integrate the elements of the playbook that will have the biggest impact.

Recruitment Advisory

We not only attract and hire on behalf of our clients but we consult with them on their employment brand. Our focus is on helping you make the right hires – we recognise how important this is. We extend our collective expertise having recruited hundreds of GTM professionals including direct sales executives, sales leaders, channel, alliances and sales engineering.

Enable and Develop

We offer sales enablement across all of the core components of our GTM playbook, and also more personalised development programmes for sales leaders. Our approach to enablement is that it must be 100% aligned to the outcomes that our client is looking to achieve – i.e. increasing qualified pipeline, increasing average sale price etc.

Re-Build and Repair

In some instances sales organisations stall, and growth objectives plateau. We are able to help re-energise and stimulate growth – helping sales organisations focus on demand generation and get back on track.

Retain

Retention of valued sales representatives and sales leaders is simply critical. We provide sales retention strategies and plans that are proven – this spans compensation, sales culture, personal development and employee engagement.

Mentoring

We offer personal mentoring, either directly or company sponsored, to help people develop their careers, improve their network and help develop new ideas that they can own and develop as part of their day to day functions.

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