Subscribe to Our Newsletter
Increase revenues by delivering personalised content to your customers across multiple devices in real-time.
Half of my advertising is working. The trouble is I don’t know which half.
Vedra is a suite of simple to use, online tools that easily integrate with a brand’s online channels, providing an ability to identify both anonymous and known users in real time. By creating a digital fingerprint of the user, you can offer a personalised journey, offering content that is specific to that users’ previous browsing activity as well as creating personalised marketing campaigns and promotions.
Vedra will provide a social sign-in widget that turns unknown users into known customers and offers a dashboard that manages consumers into bespoke interest groups. It will enable you to engage with customers and manage online abandonment as well as have the ability to recognise previously abandoning customers when they return. It will deliver a high-quality analytics and management information suite and allow API integration with 3rd party sales and marketing applications.
Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust.
Born out of the need to understand the traffic and service requirements on our flagship website, Essential Ibiza, Vedra was conceived on the White Isle in a bid to give our clients the most streamlined and effortless research and transaction process possible. Now in its seventh year, the Essential concepts brand partners include some of the biggest companies on the island across the entertainment, hospitality and travel industry, which has led us to expand into the international markets of Asia, the United Arab Emirates and further European destinations.